Why Whitelabel Brewing's Cartons Come in 16-Packs Instead of 24
If you’ve ever ordered a custom-branded beer from Whitelabel Brewing, you might have noticed that our cartons contain 16 cans rather than the traditional 24. This might seem unusual to those accustomed to mainstream beer packaging, but there’s a good reason behind it! Here’s why we stick to 16-can cartons and how it benefits our customers.
1. 16-Can Cartons Are the Craft Beer Standard
Unlike mass-produced beers, craft breweries operate under different packaging norms. Across the industry, 16-can cartons have become the standard. This format aligns with how independent craft breweries package their products, making it easier for customers to handle and distribute. Since Whitelabel Brewing focuses on high-quality, custom-branded craft beer, we follow this standard to maintain consistency and efficiency.
2. Our Equipment Is Designed for 16-Can Cartons
Our state-of-the-art packaging equipment is specifically designed for 16-can cartons. This allows us to efficiently produce and box custom-branded beer without unnecessary reconfiguration or manual handling, ensuring a seamless process from brewing to delivery. Sticking to 16-can cartons means we can maintain high production efficiency, reduce costs, and keep turnaround times as short as possible for our customers.
3. The Perfect Quantity for Gifting and Events
Many of our customers use their custom-branded beer for corporate gifting, promotional giveaways, weddings, and special events. Through experience, we’ve found that 16-can cartons strike the perfect balance—enough beer to make an impact, but not so much that it becomes difficult to distribute or store. Whether you’re handing out a carton as a client gift or stocking up for an event, 16 cans provide an ideal quantity.
4. Keeping Prices at a Reasonable Level
Custom-branded beer is a premium product, but we want to make it as accessible as possible. By packaging in 16-can cartons, we keep the per-carton price at a reasonable level, making it easier for businesses and event organisers to budget for their custom beer orders. If we were to package in 24s, the price per carton would be higher, potentially putting it out of reach for some customers.
5. Understanding Order Volumes: 30 Cartons Isn’t as Big as It Sounds
One of the most common misconceptions we hear from new customers is about our minimum order volume of 30 cartons. To those used to traditional beer packaging, 30 cartons might sound like a massive order. But remember, each Whitelabel Brewing carton contains 16 cans—not 24.
If we compare it to the traditional format, 30 cartons of 16s (480 cans total) is equivalent to just 20 cartons of 24s—a much more familiar number for bulk beer buyers. This means our minimum order is far more reasonable than it may first appear.
Final Thoughts
Choosing to package our beer in 16-can cartons isn’t just about industry standards—it’s about efficiency, affordability, and usability. Whether you’re looking to order custom beer for a corporate event, a wedding, or retail sales, our 16-can cartons offer the perfect balance of quantity, price, and practicality. So next time you place an order with Whitelabel Brewing, rest assured that 16 is the magic number for a reason!