How to Brand Your Own Beer (Without Owning a Brewery)
Ever thought about putting your brand on a beer can? Whether you’re a small business, sports club, restaurant, or event organiser, custom branded beer is a bold and memorable way to stand out—and the good news is, you don’t need to be a brewer to brand your own beer.
At Whitelabel Brewing, we make it incredibly easy for anyone in Australia to create their own line of beer with zero brewing experience and no need for equipment. So if you’ve been googling “how to brand your own beer” or “can I put my logo on a beer can?” — you’re in the right place.
What Does It Mean to Brand Your Own Beer?
Branding your own beer means taking a premium quality beer and customising the label and packaging to showcase your identity. That could be:
- Your business logo and colours
- Your sports club or team name
- Custom wedding or event artwork
- A limited-edition promotion or product launch
- A fun side hustle or gift idea
The beer itself is brewed by professionals (that’s us), but the look and feel of the can is 100% yours. It’s like private labelling—but for beer.
Who Can Brand Their Own Beer?
The short answer? Anyone.
Whitelabel Brewing is Australia’s only brewery focused exclusively on custom branded beer cans. We’ve helped:
- Corporate teams celebrate milestones with staff gifts
- Weddings and parties serve up a personal touch
- Sports clubs raise funds or thank sponsors
- Restaurants and bars create their own house beer
- Tradies and construction crews gift their clients with style
If you’ve got a logo (or even just an idea), we can help you turn it into something special.
How the Process Works
We’ve simplified the steps so that branding your own beer is easy—even if you’ve never touched a design tool or ordered a can before.
- Pick your beer style – Choose from an aussie lager, refreshing premium lager, or easy-drinking pale ale.
- Decide how much you need – Minimum orders start at just 30 cartons (that’s 480 cans).
- Get your label sorted – You can upload your own artwork, or we’ll create your label for free.
- Choose packaging add-ons – Like 4-pack clips, printed boxes, or even matching stubby coolers.
- Approve and go – Once you give the green light, we handle printing, canning, and shipping.
No ongoing contracts, no hidden fees—just your brand on a can, delivered straight to your door.
Why Brand Your Own Beer?
Beyond the novelty, there are real benefits to creating a custom beer:
- Memorability – Branded beer is something people don’t forget
- Marketing impact – Your brand literally in their hands
- Great gift idea – Perfect for client thank-yous, staff rewards, and promos
- Easy talking point – You’ll never struggle with what to post on social media again
- Cost-effective – While it’s more than a slab from the bottle-o, the branding power is unmatched
Common Questions About Branded Beer
Do I need a liquor licence to brand my own beer?
No. You’re not manufacturing or reselling alcohol—you’re simply putting your brand on something we produce.
Can I sell my branded beer in my restaurant or venue?
Yes! As long as your venue is licensed to sell alcohol, you can serve your own branded beer to customers.
What if I don’t have a design?
No worries—we include free graphic design to help bring your brand to life.
What about minimum orders?
We start at 30 cartons (16 cans per carton). That’s 480 cans total—a manageable amount for events, promos or seasonal runs.
Ready to Put Your Brand on a Can?
Whether you want to launch a product, create a gift, or just do something bold and different, branded beer is one of the most unique marketing tools out there. And at Whitelabel Brewing, we make it as easy as possible to bring your idea to life.
👉 Start your order now or grab a taster pack to try the beers first.
👉 Got questions? Enquire now and let’s chat.
Whitelabel Brewing – Your Brand. Our Beer.