Can I Sell My Own Branded Beer in My Restaurant?

If you’re a venue owner wondering, “Can I sell my own branded beer in my restaurant?”—the good news is yes, you absolutely can. In fact, many hospitality businesses are turning to custom-branded beer as a way to elevate their offering, build stronger brand identity, and boost customer loyalty.

But before you jump in, there are a few important considerations to understand—particularly around licensing, production, and quality.

Yes, You Can—With the Right Liquor Licence

To sell alcohol in your venue, you must hold the correct liquor licence for your state or territory in Australia. Most restaurants and bars already have an on-premises licence, which legally allows you to sell beer to customers for consumption on-site.

If you’re unsure about your licence type or requirements, we recommend checking your local liquor authority or contacting your licensing body for confirmation.

How to Get Your Own Branded Beer—The Easy Way

You don’t need a brewery, complex production facility, or distribution network to have your own beer. Whitelabel Brewing makes it incredibly easy for restaurants, bars, and cafes to sell their own branded beer.

Here’s how it works:

• Choose your beer – Select from our high-quality Aussie Lager, Pale Ale, or Premium Lager.
• Send us your branding – We offer free basic label design to match your logo and brand style.
• Order your beer – Minimum order is just 30 cartons (480 cans).
• Start selling – Once delivered, you’re ready to serve your signature house beer.

Why Restaurants Are Choosing Custom-Branded Beer

• Enhances your brand – A house beer gives your venue a unique, professional edge.
• Improves customer experience – Patrons love ordering something that feels exclusive.
• Increases margins – Custom beer can often be sold at a premium.
• Encourages social sharing – People love snapping and sharing a can with your branding on it.

What You Don’t Need to Worry About

• No brewing equipment
• No production permits
• No distribution headaches

We handle it all—brewing, canning, packaging, and logistics. You simply stock and serve.

Final Thoughts

Yes, you can sell your own branded beer in your restaurant—and it’s easier than you think. With Whitelabel Brewing, you can have premium Australian beer with your branding, ready to pour and impress your customers.

Want to create your own house beer? Visit whitelabelbrewing.com.au and let’s make it happen.