Understanding Liquor Licensing Requirements for Selling Custom-Branded Beer in Australia

Selling beer in Australia comes with a set of strict regulations, and if you’re considering reselling custom-branded beer purchased from Whitelabel Brewing, it’s essential to understand the liquor licensing requirements in each state. Here’s what you need to know to stay compliant.

Liquor Licensing by State

Each state and territory in Australia has its own liquor licensing authority and requirements for selling alcohol. Below is a summary of what’s needed in each region:

New South Wales (NSW)

• Licensing Authority: Liquor & Gaming NSW
• Overview: To sell alcohol in NSW, you must obtain a Liquor Licence appropriate to your business type (e.g., on-premises, packaged liquor, producer/wholesaler). A Small Bar Licence is available for venues with a capacity of 120 patrons or less.

Victoria (VIC)

• Licensing Authority: Victorian Liquor Commission
• Overview: In Victoria, a Liquor Licence is required to sell alcohol, including for online sales.

Queensland (QLD)

• Licensing Authority: Office of Liquor and Gaming Regulation (OLGR)
• Overview: Businesses must obtain a Liquor Licence, with specific types depending on the nature of the business.

Western Australia (WA)

• Licensing Authority: Department of Local Government, Sport and Cultural Industries (DLGSC)
• Overview: A Liquor Store Licence is required to sell packaged alcohol for off-premises consumption. Special licences apply to small producers and online retailers.

South Australia (SA)

• Licensing Authority: Consumer and Business Services (CBS)
• Overview: Under the Liquor Licensing Act 1997, businesses must hold a Liquor Merchant’s Licence to sell packaged alcohol.

Tasmania (TAS)

• Licensing Authority: Department of Treasury and Finance – Liquor and Gaming Branch
• Overview: A Liquor Licence is necessary to sell alcohol in any form, including online sales.

Australian Capital Territory (ACT)

• Licensing Authority: Access Canberra
• Overview: A Liquor Licence is required, with different categories based on the business model. Online alcohol sales require specific approval.

Northern Territory (NT)

• Overview: Businesses must hold a Liquor Licence to sell alcohol, with additional restrictions in certain communities.
• Licensing Authority: Northern Territory Government – Liquor Commission

Selling Custom-Branded Beer Through Whitelabel Brewing’s Online Store

If navigating liquor licensing sounds overwhelming, there’s good news! Whitelabel Brewing operates an online store at www.buybeerhere.com.au, which provides an avenue to sell your custom-branded beer on your behalf. This means you can still offer branded beer to your customers or guests without the need to obtain your own liquor licence.

By partnering with us, you can focus on your brand while we handle the regulatory side of beer sales. If you’d like to explore this option further, feel free to reach out!

Final Thoughts

Selling alcohol in Australia requires careful compliance with state-specific liquor licensing laws. If you’re considering reselling custom-branded beer, be sure to check with your local licensing authority to ensure you meet all legal requirements. Alternatively, Whitelabel Brewing’s online store offers a hassle-free solution, allowing you to sell your branded beer without the need for a licence.

Want to learn more? Get in touch with us today!