1st Street Financial × Whitelabel Brewing

Finance Doesn’t Have to Mean Boring Merchandise

1st Street Financial is an Australian mortgage and finance brokerage helping customers with everything from home loans and refinancing through to investment, commercial, business and construction lending.

Working with more than 40 lenders, the business helps customers compare options and navigate what can be one of the biggest financial decisions they make.

When 1st Street wanted promotional products carrying its own brand, it worked with Whitelabel Brewing to create custom-branded beer.

A Promotional Product People Notice

Finance businesses have plenty of options when it comes to promotional merchandise.

Pens.

Notebooks.

Coffee cups.

Stubby coolers.

1st Street chose something a little different.

By putting the 1st Street brand onto a can of beer, an everyday product became a promotional item that was designed to be picked up, opened and enjoyed.

Keeping the Brand Front of Mind

Mortgage broking is a relationship-driven business.

Customers might need a broker when buying their first home, refinancing, investing, purchasing their next property or financing a business opportunity.

That means staying memorable matters.

Custom-branded beer gives a business like 1st Street another way to put its name in front of customers and prospects without feeling like conventional advertising.

Instead of simply handing someone another piece of merchandise, they can hand them something that says:

Have a beer on us.

The branding does the promotional work while the product gives the recipient a reason to actually want it.

Turning a Logo Into a Product

That’s what makes branded beer different from many promotional items.

It doesn’t just carry the logo.

The business gets its own product.

For 1st Street Financial, Whitelabel Brewing transformed their branding into something physical that could be used as part of promotions, events, customer interactions and relationship building.

The result was a promotional item that felt much more personal than another branded giveaway.

Put Your Brand on Something People Want

1st Street Financial demonstrates how professional service businesses can think differently about promotional merchandise.

You don’t necessarily need another product that sits on someone’s desk.

Sometimes it’s better to put your brand on something they’ll actually open.

Your Brand. Our Beer.

Ideal for:
Mortgage Brokers • Finance Companies • Professional Services • Promotional Products • Client Engagement • Events • Referral Partners