Clouds Retreats × Whitelabel Brewing

Turning a Drink Into Part of the Destination

Clouds Retreats brings together boutique accommodation, food, drink and events across the Blackall Range in Queensland’s Sunshine Coast Hinterland. Its properties include Clouds Montville and The Barrel at Clouds Vineyard, creating an experience built around getting away, relaxing and enjoying the region.

Clouds Retreats worked with Whitelabel Brewing to create its own branded beer for sale to customers.

A Beer That Belongs at Clouds

For a tourism and hospitality business, the products customers consume while they’re there form part of the overall experience.

Clouds already takes that approach with its beverage offering. The Barrel showcases Queensland wines, craft beers and local produce, including wines carrying the Clouds Vineyard label.

Creating its own branded beer allowed Clouds to take that idea further.

Instead of simply selling another brewery’s brand, it could put Clouds in the customer’s hand.

From Accommodation Brand to Product

For guests visiting the property, enjoying a beer isn’t necessarily separate from the experience.

It’s having a drink after checking in.

It’s sitting back overlooking the Hinterland.

It’s spending an afternoon at The Barrel.

It’s sharing a drink with friends at an event or function.

Putting the Clouds brand onto the can connects that moment directly back to the destination.

The beer becomes another product customers can associate specifically with their time at Clouds.

Something Customers Can Buy

Importantly, the beer wasn’t created simply as promotional merchandise.

It was produced as a product Clouds could sell to its customers.

That gives the branded product a commercial purpose while also extending the Clouds identity into another part of the customer experience.

Rather than paying to give branded merchandise away, hospitality businesses can create a branded product customers are actually willing to purchase.

Your Destination. Your Beer.

Clouds Retreats demonstrates how accommodation, tourism and hospitality businesses can use Whitelabel Brewing to create an own-brand beverage that both generates sales and becomes part of the experience customers remember.

Ideal for:
Accommodation • Retreats • Resorts • Tourism Operators • Cellar Doors • Hospitality Venues • Customer Sales