ATR × Whitelabel Brewing

20 Years. Worth Celebrating.

Reaching 20 years in business is a significant milestone.

It represents two decades of customers, relationships, projects, challenges and growth — and for ATR, it was an occasion worth sharing with the people who had helped make those 20 years possible.

To mark the anniversary, ATR worked with Whitelabel Brewing to create a custom-branded 20th anniversary beer for its customers.

Putting 20 Years on the Can

Business anniversaries often come with a special logo, social media post or event.

ATR took the milestone a step further.

Whitelabel Brewing turned the anniversary branding into an actual product that ATR could put directly into the hands of its customers.

The beer didn’t simply carry the company logo.

It celebrated 20 years of ATR.

That transformed an everyday product into something specifically connected to an important moment in the company’s history.

Celebrating With the People Who Made It Possible

A business doesn’t reach 20 years without customers.

For ATR, the anniversary beer provided a simple way to recognise that.

Rather than making the milestone entirely about the company, the beer could be shared with the customers and business relationships that had been part of the journey.

It creates a very straightforward message:

We’ve been doing this for 20 years. Thanks for being part of it. Have a beer with us.

Part Celebration. Part Thank-You.

That’s what makes anniversary beer particularly useful.

It can celebrate the achievement while simultaneously acting as a customer gift.

The can tells the story.

The branding commemorates the milestone.

And the beer gives customers something they can actually enjoy.

Instead of producing anniversary merchandise that simply announces “20 Years”, ATR created something that allowed its customers to participate in the celebration.

Here’s to the Next 20

ATR demonstrates how Whitelabel Brewing can help established businesses turn an important anniversary into something tangible.

Whether it’s 10, 20, 25, 50 or 100 years, a milestone represents more than time in business.

It represents all the people who helped the business get there.

Twenty years is worth celebrating — and worth raising a beer to.

Your Brand. Our Beer.

Ideal for:
Business Anniversaries • Company Milestones • Customer Gifts • Anniversary Events • Client Appreciation • Commemorative Products