Monkey King Thai × Whitelabel Brewing

Their Restaurant. Their Beer.

Monkey King Thai is a family-run group of Thai restaurants operating across Sydney, serving traditional Thai favourites alongside signature dishes inspired by the family’s own recipes. Over more than a decade, the business has expanded across multiple Sydney locations while maintaining its focus on being a local Thai dining destination.

When it came to the drinks menu, Monkey King Thai took the opportunity to make the beer part of its own brand as well.

Whitelabel Brewing produced Monkey King branded beer for sale through the restaurants, giving customers a beer they could only associate with Monkey King Thai.

From Branded Product to Menu Item

This wasn’t a promotional giveaway.

The beer became a product the restaurants could sell directly to customers.

Instead of stocking only beers carrying somebody else’s branding, Monkey King Thai could put its own brand in the customer’s hand when they ordered a beer with their meal.

A current restaurant listing even describes the signature Monkey King Pale Ale as unavailable anywhere else, reinforcing the exclusivity of the product.

Making the Drinks Menu Part of the Brand

Restaurants put enormous effort into creating their own food, atmosphere, presentation and customer experience.

But the drinks fridge is often filled entirely with other companies’ brands.

Custom-branded beer changes that.

For Monkey King Thai, it meant the restaurant’s identity could continue from the menu and the plate all the way through to the beer sitting beside it.

The customer isn’t simply ordering a pale ale.

They’re ordering a Monkey King Pale Ale.

That small distinction turns an everyday product into something proprietary to the restaurant.

A Product Customers Can Only Get From You

There is another advantage to creating an own-brand beer for hospitality venues: it isn’t directly comparable with the beer being sold by the restaurant next door.

It becomes part of the venue’s own offering.

For Monkey King Thai, the beer provided another branded product that could be served alongside the Thai food the business is already known for, while creating an additional point of difference on its drinks menu.

Your Brand. Our Beer.

Monkey King Thai demonstrates how Whitelabel Brewing can help hospitality businesses go beyond simply stocking beer and instead create a beer of their own to sell to customers.

Ideal for:
Restaurants • Pubs • Cafés • Hospitality Groups • Hotels • Venues • Own-Brand Beverage Products