Kokomo II × Whitelabel Brewing

Taking the Brand On Board

Kokomo II is an iconic Australian-built luxury motor yacht, originally constructed by Lloyds Ships in Brisbane and delivered in 1987. The 37.5-metre vessel has remained a distinctive presence on Australian waters and underwent an extensive refit and upgrade in 2023.

For Kokomo II, Whitelabel Brewing created custom-branded beer for patrons aboard the vessel.

Creating a Complete Branded Experience

On a vessel where considerable attention is paid to presentation and experience, even something as simple as handing someone a beer can become part of the overall brand.

Rather than serving a standard beer carrying someone else’s branding, Kokomo II could offer patrons a beer carrying its own name and identity.

It is a small detail, but one that helps make the experience feel more considered and unique.

Their Boat. Their Beer.

The custom cans allowed the Kokomo II branding to extend beyond the vessel itself and onto a product patrons could enjoy while aboard.

Sitting on deck with a cold beer is already part of the experience.

Having Kokomo II on the can makes that beer feel like it belongs there.

It also provides something visually distinctive that naturally finds its way into photographs, conversations and memories of the time spent aboard.

Branding Beyond Traditional Merchandise

Kokomo II demonstrates that custom beer doesn’t have to be used as a giveaway or promotional item.

For hospitality, tourism and experience-based businesses, the product itself can become part of the experience being delivered.

Instead of putting a logo on another piece of merchandise, the business puts its brand onto something the customer was going to consume anyway.

Your Brand. Our Beer.

Kokomo II shows how Whitelabel Brewing can help businesses take ownership of another small but memorable part of their customer experience.

Ideal for:
Yachts • Boats • Tourism Operators • Hospitality Venues • Guest Experiences • Premium Events