Smith & Sons × Whitelabel Brewing

Putting Their Brand in Customers’ Hands

Smith & Sons specialises in home renovations and extensions, helping homeowners transform and improve their properties through locally based building teams across Australia.

For a business operating in a highly personal, relationship-driven industry, Smith & Sons wanted another way to put its brand directly into the hands of customers.

The Idea

Smith & Sons worked with Whitelabel Brewing to create beer carrying the Smith & Sons brand for promotional use with customers.

Rather than relying solely on traditional branded merchandise, custom-branded beer gave the business a promotional product that customers could actually enjoy.

It placed the Smith & Sons brand onto something familiar, social and distinctly suited to the Australian lifestyle.

Why Branded Beer Made Sense

A home renovation can involve months of communication between a builder and homeowner. That makes customer relationships an important part of the overall experience.

Branded beer provides businesses such as Smith & Sons with a simple way to extend that relationship beyond the construction project.

Whether handed to a customer, included as part of a promotion or shared around the completion of a project, the can itself becomes another opportunity for the Smith & Sons brand to be seen and remembered.

Unlike conventional promotional merchandise that may end up in a drawer, it is a branded product designed to be opened, shared and enjoyed.

Your Brand. Our Beer.

Smith & Sons is a great example of how businesses can use Whitelabel Brewing to turn their existing branding into a promotional product customers can genuinely enjoy.

Ideal for:
Builders • Trades • Customer Promotions • Project Handovers • Client Gifts