Accu Group × Whitelabel Brewing

Putting Their Brand in Customers’ Hands

Accu Group is an Australian precision metal fabrication business specialising in CNC laser cutting and CNC bending.

Operating from Griffith, NSW, the company services customers across Australia and works with businesses in industries including manufacturing, engineering, agriculture, construction, mining and automotive.

Accu Group worked with Whitelabel Brewing to create custom-branded beer for customer marketing.

Marketing That Doesn’t Feel Like Marketing

For a specialist B2B supplier like Accu Group, marketing isn’t necessarily about reaching millions of consumers.

It is about being remembered by the businesses that need their services.

Their customers may require laser-cut components today, another production run several months from now, or a completely different fabrication job later in the year.

That means staying front of mind matters.

Custom-branded beer gave Accu Group another way to put its name directly into customers’ hands without it feeling like another piece of advertising.

Built Around Business Relationships

Accu Group describes its success as being built on delivering quality services to other successful businesses and positioning itself as a trusted and reliable supplier.

Its customer testimonials also show the importance of repeat relationships, with businesses describing Accu Group as a preferred supplier and highlighting its reliability and responsiveness.

That is exactly the environment where branded beer can work well.

It can be handed to an existing customer after a job, used when visiting key accounts, taken to industry events or simply used as a way of thanking customers for their ongoing business.

The recipient gets something they can enjoy.

Accu Group gets another memorable brand interaction.

Turning Industrial Branding Into Something Different

Companies operating in manufacturing and industrial markets don’t always have an obvious promotional product.

Custom beer changes that.

Whitelabel Brewing took the Accu Group branding and turned it into a finished product that could sit in a customer’s fridge rather than another brochure sitting on their desk.

That makes the marketing more relaxed, more memorable and much easier to share.

Precision Work. Less Precise Marketing.

Accu Group demonstrates how industrial and B2B businesses can use Whitelabel Brewing to complement their traditional sales and marketing with something completely different.

The company already puts precision into the products it makes.

The beer gave it another way to put Accu Group into the hands of the customers it works with.

Your Brand. Our Beer.

Ideal for:
Manufacturing • Engineering • Fabrication • Industrial Suppliers • B2B Marketing • Customer Engagement • Trade Events