Ag Tyres Australia × Whitelabel Brewing

A Giveaway Customers Actually Want

Based in Griffith, NSW, Ag Tyres Australia supplies tyres and related products for agricultural, truck and general vehicle applications.

Operating in the heart of one of Australia’s major agricultural regions, the business works with farmers, contractors, transport operators and other customers who rely on their vehicles and machinery to keep working.

When Ag Tyres Australia wanted something different to give its customers, it worked with Whitelabel Brewing to create custom-branded beer for customer giveaways.

Putting Their Brand in the Customer’s Fridge

Customer giveaways don’t have to be complicated.

The challenge is finding something people are actually happy to receive.

Instead of another pen, keyring or piece of promotional merchandise, Ag Tyres Australia could hand customers a beer carrying its own branding.

The beer provides the value to the customer.

The can keeps the Ag Tyres Australia brand front and centre.

That makes it promotional without necessarily feeling like advertising.

A Natural Fit for the Market

Ag Tyres Australia operates in an industry built around practical products, personal service and repeat customers.

Tyres eventually need replacing.

Machinery changes.

Vehicles are added.

And customers come back when they need the next job done.

A branded giveaway gives the business another opportunity to strengthen that relationship and leave customers with something memorable after the transaction.

It can be as simple as:

Thanks for your business. Have a couple of beers on us.

From the Workshop to the Weekend

There is also something particularly appropriate about branded beer for an agricultural and transport customer base.

After a week spent on the farm, in the workshop or behind the wheel, a cold beer is a far more natural customer gift than most traditional promotional products.

By putting its own branding on the can, Ag Tyres Australia turned that simple gesture into another customer touchpoint.

The customer gets something they can enjoy.

Ag Tyres Australia gets its brand into the customer’s fridge.

Good Tyres. Cold Beer.

Ag Tyres Australia demonstrates how rural, agricultural and trade businesses can use Whitelabel Brewing to create customer giveaways that feel more like a genuine thank-you than promotional merchandise.

Sometimes customer marketing doesn’t need to be complicated.

Do a good job. Look after the customer. Send them home with a beer.

Your Brand. Our Beer.

Ideal for:
Agriculture • Rural Businesses • Tyre Dealers • Transport • Machinery Suppliers • Customer Giveaways • Trade Promotions