Mt Gravatt Vultures AFC × Whitelabel Brewing
Celebrating 60 Years of the Vultures
Founded in 1964, the Mt Gravatt Australian Football Club — better known as the Vultures — has built more than six decades of history in Queensland Australian football.
From its early premierships in the 1970s and 1980s through to QAFL premierships in 2002 and 2007, generations of players, volunteers and supporters have contributed to the club.
When the Vultures reached their 60th anniversary, they worked with Whitelabel Brewing to create a custom-branded beer as part of the celebration.
A Beer Made for the Milestone
The idea was to create something that felt at home at a football club celebration while also commemorating the occasion.
Whitelabel Brewing produced beer carrying the Mt Gravatt Vultures branding, giving the club a product that could become part of its 60th anniversary celebrations.
It wasn’t simply another piece of commemorative merchandise.
It was something members, past players and supporters could crack open and enjoy together while celebrating the club’s history.
Bringing Generations of the Club Together
Anniversaries are particularly important for community sporting clubs because the club extends well beyond the current playing group.
Mt Gravatt actively maintains those connections through its Vintage Vultures group, which brings past players, coaches, supporters and administrators back together and helps preserve the history of the club.
That makes a commemorative beer a natural fit.
The branding celebrates the milestone, while the product itself is made to be shared socially — exactly the environment in which club stories, old games and past players tend to be remembered.
Turning a Milestone Into a Product
The Mt Gravatt Vultures example shows how a club anniversary can become more than a logo, banner or special event.
Custom-branded beer can become part of the celebration itself and give clubs another way to recognise their history, engage supporters and create something unique to the occasion.
Your Brand. Our Beer.
Mt Gravatt Vultures AFC is a great example of how Whitelabel Brewing can help sporting clubs turn an important anniversary into a product their community can share and enjoy.
Ideal for:
Club Anniversaries • Milestone Celebrations • Past Players Days • Supporter Events • Sporting Clubs • Commemorative Products
