Adroit Insurance & Risk × Whitelabel Brewing

Protecting the Relationship — and Saying Thanks

Adroit Insurance & Risk has been helping Australian businesses and individuals manage risk since 1978.

From its beginnings in Geelong, Adroit has grown to around 130 people across five regional Victorian branches, supporting approximately 20,000 clients with business, personal and specialist insurance advice.

At the centre of the Adroit approach is the relationship with the client.

When Adroit wanted a different way to thank those clients, it worked with Whitelabel Brewing to create custom-branded beer as a customer gift.

More Than an Insurance Policy

Insurance is one of those services customers hope they never need to rely on.

But when something does go wrong, having someone who already understands the client and their business can make a major difference.

Adroit positions its advisers as long-term partners who take the time to understand each client’s circumstances, tailor advice and remain available through the claims process.

That makes the relationship much broader than simply arranging a policy.

And it makes saying thank you important.

A Gift Without the Corporate Feel

Whitelabel Brewing helped Adroit turn its own branding into a product clients could actually enjoy.

Instead of another notebook, pen or conventional piece of corporate merchandise, Adroit could give clients something far simpler:

an Adroit beer.

The can carried the brand.

The beer made it feel like a gift.

It provided a relaxed way to recognise the relationship without turning the gesture into another sales message.

Staying Connected Between Renewals

Insurance relationships can continue for many years.

Businesses change.

Assets grow.

Risks evolve.

Policies renew.

And when a claim occurs, the relationship becomes even more important.

A client gift creates another positive touchpoint outside those formal insurance conversations.

Sometimes it doesn’t need to say anything more complicated than:

Thanks for trusting us to look after you. This one’s on us.

Good Relationships Are Worth Raising a Beer To

Adroit Insurance & Risk demonstrates how insurance brokers and professional advisers can use Whitelabel Brewing to bring a more personal element into client relationships.

The insurance might protect the business.

The beer helps celebrate the people behind it.

Your Brand. Our Beer.

Ideal for:
Insurance Brokers • Professional Services • Client Gifts • Renewal Gifts • Referral Partners • Customer Thank-Yous • Corporate Gifting